Pro photographers praised the macOS version Affinity Photo and Apple named it the best Mac app in 2015. Affinity Photo can be purchased in the Apple App Store, the Microsoft Store, and the iOS App Store. It is part of the “Affinity Trinity”, along with Affinity Designer, Affinity Publisher. Affinity Designer was released for the first time in an iPad version in July 2018. Affinity Designer was named runner-up on Apple’s 2014 “Best of 2014” list of Mac App Store content and iTunes Store content within the macOS app category.

Serif made major updates to Affinity Photo and Affinity Designer in November 2017. It added support for Photoshop smart objects within PSD files and increased plug-in compatibility with a focus on DxO’s Nik Collection plug-ins.

Version 1.8 of Photo was released in February 2020. Affinity Photo is unique among low-priced Photoshop alternatives in that it does not have restricted editing capabilities and automated functions. The entire Affinity creative suite will be available for Windows users. Serif is expanding its reach beyond macOS. It offers software and related products directly to customers via its website, contact center in the United Kingdom, and through retailers. Serif Ltd, a British publisher, and developer of the software is privately owned. Serif does not currently have plans to replace the WebPlus or MoviePlus product lines within the Affinity range. Affinity Publisher is the successor to PagePlus and the third edition of the Affinity product range.

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